Dear pioneers, rebels and doers
We want you!
Join our unique mission and help us shape the future of footwear!
Become a part of our community
Our mission and story
GNL is a leading Swiss-engineered and sustainable footwear brand. With health in the brand DNA, GNL stands for Swiss innovation and fashionable Made in Europe and offer to customers the best regenerating shoe experience. GNL stands for GLIDE AND LOCK and has a unique mission and value proposition: to regenerate while walking thanks to a proprietary advanced Swiss footwear technology.
In the 1990s Jürg Braunschweiler, an engineering graduate from the world renowned Swiss Federal Institute of Technology ETH, invented the first shoe sole utilizing horizontal instead of the conventional vertical cushioning.
Equipped with a garden hose, a pair of scissors and some super glue, Jürg crafted his first prototype.
Our values
Commitment
We’re committed to constant improvement and innovation in all areas of our business and most importantly to make a positive difference in our customer’s lives.
Quality
We have a relentless quest to deliver the highest quality and service to our customers.
Teamwork
We support each other in achieving our goals and combined mission. Respect at all levels of the business; we’re in this together!
Integrity
Our team is always true and honest and we put ourselves in the shoes of others (literally) while holding ourselves accountable.
Passion
We all live the brand and are our brand’s best ambassadors. Be a part of our story and spread the word.
Joy
We have fun in what we do and we strive to make people feel good. Project positivity and spread happiness.
