New CEO!

GNL is pleased to announce the appointment of Lorenzo Sorbi as the new Chief Executive Officer (CEO)!


Lorenzo brings a wealth of experience in luxury and lifestyle branding and is known for his ability to combine elegance with performance and environmental responsibility. Having co-founded SEASE with the LORO PIANA family following its acquisition by LVMH, he drove the growth and brand awareness of SEASE as Brand, Marketing and Communications Director and most recently as E-Commerce and Digital Marketing Director. Previously, he was Head of Marketing at Punkt. Lugano and Sales and Marketing Manager at Zurich Private Banking in Lugano and Luxembourg.

"We are delighted to welcome Lorenzo as a new member of the GNL team and wish him a great start and much success and fulfillment in his important new role to continue building the company with us and taking it to new heights," says Co-Founder and Chief Product and Innovation Officer Eric Braunschweiler.

"I am honored and excited to join GNL AG as CEO. The company's commitment to promoting the health and well-being of individuals through innovative footwear aligns perfectly with my personal and professional values. I look forward to working with the talented team at GNL AG to develop exceptional products and drive positive change in people's lives," Lorenzo Sorbi

Welcome Lorenzo Sorbi.