Dear pioneers, rebels and doers

We want you!

Become part of our unique mission and help us shape the future of footwear!

Become a part of us

Our mission and story

GNL is a leading Swiss footwear brand focused on sustainability. With health in the brand DNA, GNL stands for Swiss innovation and fashionable Made in Europe, offering customers the best regenerative footwear experience.

GNL stands for GLIDE AND LOCK and has a unique mission and value proposition: to regenerate while walking, thanks to proprietary advanced Swiss footwear technology. In the 1990s, Jürg Braunschweiler, a graduate of the world-famous Swiss Federal Institute of Technology (ETH), invented the first shoe sole to use horizontal cushioning instead of traditional vertical cushioning. Equipped with a garden hose, scissors and some super glue, Jürg made his first prototype.

Our values

We're committed to constant improvement and innovation in all areas of our business and most importantly to make a positive difference in our customer's lives.

We have a relentless quest to deliver the highest quality and service to our customers.

We support each other in achieving our goals and combined mission. Respect at all levels of the business; we're in this together!

Our team is always true and honest and we put ourselves in the shoes of others (literally) while holding ourselves accountable.

We all live the brand and are our brand's best ambassadors. Be a part of our story and spread the word.

We have fun in what we do and we strive to make people feel good. Project positivity and spread happiness.

Contact us

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