Dear pioneers, rebels and doers

We want you!

Become part of our unique mission and help us shape the future of footwear!

Become a part of us

Our mission and story

GNL is a leading Swiss footwear brand focused on sustainability. With health in the brand DNA, GNL stands for Swiss innovation and fashionable Made in Europe, offering customers the best regenerative footwear experience.

GNL stands for GLIDE AND LOCK and has a unique mission and value proposition: to regenerate while walking, thanks to proprietary advanced Swiss footwear technology. In the 1990s, Jürg Braunschweiler, a graduate of the world-famous Swiss Federal Institute of Technology (ETH), invented the first shoe sole to use horizontal cushioning instead of traditional vertical cushioning. Equipped with a garden hose, scissors and some super glue, Jürg made his first prototype.

Our values

We're committed to constant improvement and innovation in all areas of our business and most importantly to make a positive difference in our customer's lives.

We have a relentless quest to deliver the highest quality and service to our customers.

We support each other in achieving our goals and combined mission. Respect at all levels of the business; we're in this together!

Our team is always true and honest and we put ourselves in the shoes of others (literally) while holding ourselves accountable.

We all live the brand and are our brand's best ambassadors. Be a part of our story and spread the word.

We have fun in what we do and we strive to make people feel good. Project positivity and spread happiness.

Head of E-Commerce & Digital


You will get the entrepreneurial responsibility for strongly growing e-commerce sales
in Switzerland, and soon also in other countries.
This includes responsibility for a digital / performance marketing budget that is only limited by cost per order.

  • Growth of profitable e-commerce sales in GNL’s own d2c web-shop as well as 3rd party sales platforms / partners.
  • Ensuring high conversion rates via attractive offers and content, and via continuously improved landing pages.
  • Growing paid traffic via data-driven performance marketing on Google, YouTube, Facebook, Instagram, Pinterest etc. You continuously improve GNL’s digital assets and audiences.
  • Plans for and implementation of digital affiliate & influencer marketing programs.
  • Growing organic traffic with more and particularly relevant SEO content.
  • Further develop GNL’s e-mail & CRM marketing, as well as our customer database.
  • Leading our digital marketing agencies and freelancers.
  • Budget planning, controlling & reporting for digital marketing.

You need a strong personality, talent, high motivation ... and practical experience.

  • You have some years of proven successful digital marketing & eCom experience in a digital start-up, in the digital / e-commerce team of a corporation, in one of the big internet companies, or in a
    digital / performance marketing agency.
  • You want to have an impact, you want to learn fast, and you look for the chance to participate in a share plan in a few years.
  • You have fun in generating and analyzing digital facts & numbers, which you use for a focused and structured way of working.
  • You are a cost-conscious doer, who has fun and the courage to design and realize marketing & content once in a while also on your own.
  • You like hybrid work, but not without frequent teamwork in the office, where you inspire and motivate all others with your open and optimistic character.

Please send your CV, your salary expectation, and your earliest start-date to Eric Braunschweiler ( and Jörg Grünwald (
Thereafter, we look forward to get to know you asap via telephone and personally.

Digital E-Commerce & Brand Manager (f/m/d)

Du steigerst den GNL-Umsatz und stärkst die GNL-Marke mit mehr und besserem digitalen Content.

  • Deine Hauptaufgabe ist die Konzeption, Kreation und Produktion von Texten, Fotos und
    Videos, für den Internet-Auftritt, den Webshop, das Performance Marketing und die Social
    Media Präsenz von GNL in der Schweiz.
  • Dein Content hat Klasse, weil er mit Talent für ikonisches Design und zeitlosem Fashion Style von Dir selbst und Deinen Agenturen / Freelancern gemacht wird.
  • Dein Content verkauft, weil er Traffic für unseren Web-Shop generiert und dort großartige
    Conversion-Raten liefert.
  • Dein Content ist kosteneffizient, weil Du vieles selbst und in-house machst, und ein gutes Netzwerk in der Schweizer Kreativ- & Digital-Community hast.
  • Du misst und optimierst laufend die Ergebnisse Deiner Arbeit mit den wichtigsten Kennzahlen wie Umsatz, Traffic, Conversion-Rate, Engagement, Ratings & Reviews, etc.

Du brauchst eine starke Persönlichkeit, Talent, hohe Motivation ... und
praktische Erfahrung.

  • Du hast Berufserfahrung in digitalem Marketing und E-Commerce z.B. in einer Agentur, in
    der E-Commerce / Digital Marketing-Abteilung eines Unternehmens, oder aus einem
  • Du hast ein gutes Gefühl für Style & Design und machst gerne und gute Fotos und / oder
  • Du bist eine Person, die viele Ideen hat und gerne die Initiative ergreift, um Umsatz, Marke, Effizienz, Teamspirit etc. nach vorne zu bringen, und die gerne für seine Projekte die Führung & Verantwortung übernimmt.
  • Du arbeitest hybrid, aber am liebsten in Teamarbeit in unserem neuen Züricher Büro, wo Du alle anderen mit Deiner offenen und optimistischen Art inspirierst und motivierst.

Schicke bitte einen CV, Deine Gehaltsvorstellung und den frühesten Start-Termin an Eric Braunschweiler ( Danach freuen wir uns, Dich asap auch am Telefon und persönlich kennen zu lernen.

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