Eric Braunschweiler, CEO & Founder
"I founded GNL with one goal: to make people healthier and happier with my shoes. We wear shoes at almost every hour of the day and we hardly ever pay attention to how these shoes affect our health and posture. With GNL, I want to show what a difference the right shoe makes. GNL is a project from my heart, and I am happy that GNLs have already won over so many fans in Switzerland." p>
our SHOWROOM – come by and visit us
In our showroom, all models can be tried on and, of course, also bought. We look forward to your visit.
Inspired by our belief that health starts in the feet, we show people that a healthy posture makes you happy.
In the Swiss Alps, ETH engineer Jürg Braunschweiler invented the patent for On Running in 2008, probably the healthiest Swiss running shoes. Eight years later, the idea for a healthy everyday shoe came up. Together with his son Eric, Jürg further developed the technology for an even better feeling: GNL was born.
Why do we firmly believe that our shoes make you happy? Shoes have an immediate impact on our movement and posture. The healthy posture makes us feel lighter and fitter even after long days. Our attitude also changes with our posture: we feel better and radiate it.
That’s why we are wholeheartedly convinced that our shoes make you happy! p>