George Ice White
George Ice White
George Ice White
George Ice White
George Ice White

George Ice White

Regular priceCHF 260.00
Tax included. Shipping calculated at checkout.

Size chart

GNL Size Chart

CM/JP 23.3 24 24.7 25.3 26 26.7 27.3 28 28.7 29.3 30 30.7
EU 35 36 37 38 39 40 41 42 43 44 45 46
UK 2.5 3 4 5 6 6.5 7 8 9 9.5 10.5 11
US - Men 5.5 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11
US - Women 6 6.5 7 7.5 8 8.5 9 9.5 10 10.5 11 11.5

Our shoes are true to size compared to most European brands. As a reference comparison: Take your existing sizes for sport shoe brands such as Brooks, On, Asics, Nike, Adidas, New Balance, Hoka One One and others. 

For these brands, go down a half or whole size, except for our Fire-Line models, which fit similar to the mentioned brands.

Still undecided? No problem - our 30-day return policy allows you to return or exchange them hassle free. Alternatively order a couple sizes and choose comfortably at home and return the shoes that do not fit.

  • Low stock - 5 items left
  • Inventory on the way

Upper: Italian full-grain leather and suede.
Lining: Breathable and padded mesh lining made from recycled materials
Insole: EVA based on algae
Outsole: Recycled rubber


Switzerland & Liechtenstein:
Courier: Swiss Post
Delivery time: 1-2 days
Free above CHF 70

Rest of the world:
Above CHF 150: Free Shipping with DHL 5-7 days
Up to CHF 150: Shipping costs calculated by DHL

We deliver worldwide, including taxes and customs fees, so you don't have to worry about surprise costs on delivery.


Your satisfaction is our ultimate goal and we hope that the product you purchase meets your expectations. If you have changed your mind about the products you ordered from GNL, you can return the products to us within 30 days of the original invoice date for an exchange or refund. We offer free exchanges and returns worldwide. Please follow the exchange and return process at the link below. You also have the option to return or exchange the item(s) in our showroom. The right of return does not apply to the purchase of gift vouchers and the category "new soles".

To exchange or return an item, click here

Please note that the exchange of goods or the refund of the value of the goods is only possible if the goods are in their original condition, i.e. undamaged, clean and in their original packaging.

Please contact us byemail at if you have any questions before returning the goods.

If you have a warranty issue, please contact us at


Meticulously crafted, our new George models Blue Moon & Ice White are shoes with a new premium look in classic white and dark blue.

The sneakers are handmade from full-grain Italian premium leather and stand out for their elegance in everyday life.

10K steps without effort

Are you aiming for 10,000 steps a day? With the George and its unparalleled comfort and proven GNL sole technology, you'll reach your goal with joy and ease, whether you're out and about every day or on weekend excursions.


The soft, breathable and high-quality Italian leather ensures an elegant look and optimum comfort. Your feet will thank you, as the material ensures good ventilation and moisture regulation, even on long walks through the city.

The ergonomic design and supportive insole provide support and also promote the health of your feet. Whether you're strolling through busy streets or exploring the sights of the city, this sneaker adapts to your movements and keeps you comfortable all day long.


We are proud of our commitment to sustainability. The George is made from recycled materials. When you choose these shoes, you'll not only experience exceptional comfort and style, but you'll also help reduce your environmental impact.

Plus, the sole can be replaced as needed for just CHF 90 with our exclusive ReSole program. In this way, we contribute to the longevity of your GNL shoe.

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